Google is the number one search engine in the Internet History. Worldwide people are collecting important information from Google. So you can say Google is the world library. Sea of knowledge, Sea of information and best friend for all in the world. Teacher student, Engineer, Doctor, Scientist, Journalist, literalist, Businessman, Industrialist and all other professional can find excellent information from Google Search engine.
Though there are many search engines in the Internet such as YAHOO, MSN, AOL, ASK.COM, ALTAVISTA, ALL THE WEB, ALEXA and others but GOOGLE has occupied number one position in the Internet because of its activity. Without searching activity Google has created a lot of products and resources for computer literate people. Most of them are free and open for all. Anybody can enjoy all of those products from Google.
One of the most important contributions from Google is free email service. Worldwide people can open email account on Google that is called gmail account. This is the passport of entrance to enjoy Google resources. If you have an email account from gamil you can travel many sectors of Google such as Google docs, Google base, Google Talk Adsense, Adword, Orkut, Picassa, You tube, iGoogle, blogspot, blogger.com, API, Google Group and many other fields.
Like other professional Unemployed literate people, retired service holder, Literate house wife can be benefited from Google very much. That is Blogger.com. This is the only service which is free and open for all to earn money from Google. If you wish and if you have time, then you can try to practice this blog from Google free of cost. Worldwide people are earning good money from Google by using this product.
To express yourself blog is the most effective and helpful product from Google. For this reason you do not have to be a computer programmer or html specialist. Simple computer knowledge and Basic English knowledge is enough to do that. If you think you have a lot of hidden feelings, experiences and pains in your mind what you could not express in your local news paper or editorial column, then this is the right and appropriate place for you. See, learn and act to express yourself right now. But Google also follow some guidelines and privacy policy for using it’s products. So before do connect yourself with a certain sector read their guidelines and privacy policy too.
Finally we are grateful to Google. We hope Google will remain in its position forever. Simultaneously we will expect more and more products from Google which can be helpful for world population. In developing country people specially unemployed educated generation are facing Internet connection problem in this regard if Google can take any plan to extend worldwide easy Internet connection, then Google will gather more appreciation from the World and can be a top favorite to all literate people. World will love Google more preciously and importantly. Google will remain in people’s heart for a long time.To know more about Google and blog from google you may visit http://blogstomakemoney.blogspot.com
How Can You be Benefited From Google?
July 11th, 2010Making Money With Internet Advertising – How to Learn Internet Marketing & Start Making Money the Easy Stress Free Way
July 1st, 2010Making Money With Internet Advertising
People look to become internet marketers for all sorts of reasons; make more money, get away from the grind of the 9 to 5 job, have more choice in life, etc. The beauty of internet marketing is that it can be the answer to all the above and more and in this article I will explain how you should go about getting your piece of the pie even though it can appear daunting and confusing at first.
The first think to appreciate is there aren’t any get rich quick schemes out there, lots of promises of easy fortunes are really just a marketing ploy to get you to buy internet marketing courses and tools. Internet marketing takes time and effort but don’t let that put you off as money can be made – and lots of it by people who simply just plug away at it. Another great thing about marketing on the internet is that you can go at your own speed so is great if you can work full time at it or only able to grab a few hours after work or at a weekend.
To start with there are numerous ways of making money online via websites for example Pay Per Click advertising, Pay Per View Advertising, Drop shipping, natural Search Engine Optimization etc. The bottom line is people can make a fortune by just concentrating on one small area and specializing in it. It is better though to gain an overview by working your way through a complete course (see later) which shows you step by step what to do so you are not left trying to fit all the pieces together yourself and making a whole heap of unnecessary mistakes. That said, there is yet one more crucial thing you need to be successful. Making Money With Internet Advertising
What else do you need? Well, simply put SUPPORT! There is no way you can get to grips with internet marketing without running into challenges from time to time and having a help desk to contact, having a busy buzzing forum to ask questions of and learn from can be crucial to success or at least to get you to making money as soon as possible. Now who is credible to learn from and what might courses cost?
Well you may be surprised to read that some internet marketing teachers gift a complete internet marketing course away for free! Why? Well they hope that if you see an example of their internet marketing training and see the quality, then when you need to study certain areas in more depth or need certain tools to make your marketing easier then they hope you will buy what you need from them. It is simply a way of building credibility.
The final thing to appreciate is without action there is no success. Procrastination is to be avoided. Don’t worry about the seemingly huge amount of information you have to learn, simply one guided step at a time with support and you will never look back. Making Money With Internet Advertising
Introduction To Seo (And The Dreaded Google Slap)
July 1st, 2010Introduction to SEO (and the dreaded Google slap!)When I decided that I was going to invent Australia’s most innovative, corrective skin care range that I would be writing articles on SEO along the way……. I would have said SE…what??If you don’t know what SEO stands for, then you better quickly decide if it’s something you need before you read on… time is precious and there’s no point filling your head with tips that you cannot use.SEO stands for Search Engine Optimisation. In a nutshell, it is basically the beautiful art of ranking on page one of Google for the appropriate search term that suits your business.ExampleOne of Homepeel’s core products is a skin peel system you do yourself at home. This saves my customers heaps of money by not having to go to the salon anymore. So what you do is think to yourself; what words would my potential customer search in Google for? In my case, the answer was skin peel.Your aim should be to have your website land on the first page of the Google results. How often do you go to the second page of results? 90% of people never go past the first page.Do an experiment. Go to www.google.com.au (when you have first finished reading this fascinating article) and do a search for the term skin peel. You will find our website www.homepeel.com.au will come up somewhere on that first page.Achieving this is the art of SEO. You are probably thinking to yourself right now “Cool, show me how to do that” and I will, but there’s no step by step guide or exact formula. This is why I call it an ART. You need to learn this art.First you need to understand Google and how it ranks. Google sends out little things called spiders (Googlebots).When a person requests a search in Google, these spiders crawl over the World Wide Web looking for web sites (web pages) that suit your search request the most.These spiders look for a number of different things and these things change all the time. Google is very clever at making sure that the results will be organic and not vulnerable to people trying to get page ranking by to dodgy activities.This is a good thing because if they did not keep strict rules for this type of thing, then the results we get when we do searches would not be relevant to what we are looking for and Google would loose it’s credibility.One way Google ensures users stay true to the organic Google search results is by introducing the Google Slap.The Google Slap is the most feared punishment for business that relies on the internet for survival.Basically, if Google see’s that you are doing activities to boost your Google ranking that are not seen as organic (meaning true, natural results) then they will place a Google Slap on your site. When this happens, the Google spiders will no longer see your web site. This means you will never show up as a result in a Google search. This will be the death of your site.Due to the existence of the Google Slap, it’s imperative that the activities you choose to pursue when trying to improve the SEO performance of your site is meaningful and true.This sounds easy, bit in actual fact it is not. As the art of SEO is still quite a new field. It is hard to know what sources of information are going to lead you down the right path.Currently there is an infinite amount of services and internet tools that claim to get you ranking on page one of Google with in 24 hrs and so on. Well, the first thing I can suggest is never choose to do something that promises quick results. This is because Google ranking is not something that can be done overnight. It takes time.One very good tip I offer is to make one of your SEO guru’s Ed Dale http://tubbynerd.com/ He is one of the most respected SEO guru’s in the world and he happens to be located in Melbourne, Australia.Below is a general list of things Google spiders look for:• How often and where the keyword (the search term) is located on your pages• Your domain name, does it include the search term• Links. Is your site linked to well respected sites? How many links do you have?• Do you a have a link to a .gov• How often your site is updated• How many hits a day it gets• Is your site registered with Yahoo• Is your site indexed by dmoz.org• Most importantly, has Google indexed your site• Is the search title in your Page TitleLately, you may be thinking “Well, Google is not the only search engine! Why do we only focus on Google?” This is because 85% of people use Google.The front page of Google is the most successful advertising space in the world. With a little, time, effort and dedication – you can find yourself there!!Feel free to forward any questions to me on jodiec@homepeel.com.au as I am very passionate about SEO and helping others achieve ranking like I have.Jodie Culpinjodiec@homepeel.com.auwww.homepeel.com.au0409 648 208
Make Extra Money On The Internet – Make Extra Money on the Internet, Even If You Work a Full Time Job
June 17th, 2010Make Extra Money On The Internet
One of the biggest reasons that many people are stuck financially is because they are in a job that is sucking the life out of them in terms of time, effort and pay.
If you’re working a full time job and have a family to support along with all the other monthly financial obligations associated with daily living, the last thing you have the time or energy for is to explore opportunities outside of your daily routine.
So many people end up living a life of quiet desperation because they either don’t have the education to pursue a higher paying job or the finances to pursue higher education to get a higher paying job.
It’s a catch 22 that seems like there is no way out.
But… Make Extra Money On The Internet
There are opportunities on the internet, where an individual can literally start a business on a shoe string budget and work at it when they want to.
Due to the low barrier of entry concerning many of the opportunities on the internet, any one with a computer and an internet connection can participate and actually make extra money on the internet in their spare time.
The key to making this work is to get the right information that will put you on a direct path to success.
There are many free information sources available but the problem with many of the free sources is trying to put all of the information together in a format that will allow you to hit the ground running and not waste the precious time you already don’t have.
So if you’re looking for a way to make extra money on the internet and want to get out of the 9 – 5 grind.Make Extra Money On The Internet
REVEALED – A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE
June 13th, 2010My name is Roger Preston, and I am a journalist for various publications in upstate New York, as well as the New England area. I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled “Get Google Ads Free.” In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!” Within just weeks people everywhere were talking about it, and other top-notch online marketers were scurrying to sell it as an Affiliate for the company. But here’s a little insight that 99.9% of everyone the world over doesn’t know: The Product’s greatest endorser is none other than Google itself! That’s right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free! Now, at this point I know you must be curious as to how such a thing is possible, as Google gets its M0NEY from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages). One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right? WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single D0LLAR in AdWords revenue for Google. In fact, just the opposite! I cannot give away the secret here because that’s why it’s available in the first place. But I can tell you that with the application of what’s inside “Get Google Ads Free” that: – Google loses NO money – Google actually can produce even more M0NEY! – Advertisers gain an instant almost unfair advantage over anyone not knowing what’s inside “Get Google Ads Free!” – Advertisers can now afford to outbid their competition! – Advertisers are not at risk any longer as their advertising budgets N0 longer matter! Wow! And this is just the beginning! Now, where’s the definitive PROOF that Google endorses the amazing system shown in “Get Google Ads Free?” I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded: — “We started our launch like we always do with any product online, using Google AdWords to offer our Product. “We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience. “But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned. “I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she’d check into what was happening. “She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook “Get Google Ads Free!”) their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their *revenue* but actually increase it, they immediately un-paused and resumed our ads”. — Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself! Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all. Yet, the usual “naysayers” seemed to ignore the obvious fact that if Google had a problem with “Get Google Ads Free!” then we all wouldn’t be seeing all the PPC ads at Google each time we type in the keywords and phrases: – free ads – free advertising – “Get Google Ads Free” – free ppc – free adwords And so forth! Yet, there are many very stubborn, even foolish, among us … > The “Crybaby Syndrome” < To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world. In what seems nothing more than a ploy to get attention, a UK online firm operated by two "wanna-be" law students have a Blog that talks the usual trash about the Product. The Blog's owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase ".con (Ooops, I meant .com)" as an attempt at childish humor in order to bash the firm's name. What's shocking is that this individual is actually a student of law (at least that's what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks. After all, he admits severally that he "never even ordered the ebook" so how could he truly know one way or the other if it was a valid system - not to mention it is assumed he's at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm's Affiliates' ads all over Google, and therefore reason that Google itself is perhaps the firm's chief supporter. But stubbornness abounds, I suppose. Ironically Rob says that the only reason he attacks the firm is because "it's a no brainer that this must be a scam," and he got "tired of seeing all those little AdSense ads on his page that people kept clicking on" (which by the way only stood to get him lots of M0NEY!) -- yet he accepts D0NATIONS on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an INC0ME from AdSense with an APPROVED Product. Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning "Get Google Ads Free!" can't even do so. (*But what would you expect from a "wanna-be" lawyer?) He even posts what appears to be an actual response by the firm's lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears "manufactured" instead of genuine). What some people will do to project themselves as "Savior to the rest of us" and "The People's Advocate." How ridiculous indeed. Despite the "crybaby" from across the pond, Rob Snot (Ooops! I must have meant "Rob Scott!") has failed miserably to put even a dent in the firm's sales! Plus, traffic is on the rise shooting up from an average of 14,OOO visitors daily to now well above 2O,OOO visitors daily (a jump of 42% in daily traffic alone! -- Keep up the good work, Rob!!) Anyway, don't be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course "Get Google Ads Free!" not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can't even begin to allude to here. Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values! Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now having: - Grossed over $4OO Million in revenues!! - and SAVED over $1OO Million in Google advertising costs!! - attained a personal wealth above $8O million ...all due to his own system! *NOTE: Rob Scott is broke and demands D0NATIONS! (Ha!) Talk about putting your M0NEY where your mouth is!! So if you'd like to get in on all the action, then go grab this amazing "BREAKTHROUGH" for yourself only at: >>>>>> http://itshrunk.com/9f3504 <<<<<< As one very famous Internet Marketer said it best: "This is a weapon that should be in every Internet and Affiliate Marketer's arsenal and library!" Get it directly from the good doctor himself!
Business Internet Make Money Online Opportunity System Loan – How an Internet Career Builder Creates a Home Income Profit System
June 4th, 2010Business Internet Make Money Online Opportunity System Loan
As working from home becomes more and more popular there are a greater number of people who want to learn for themselves how to get started. One way to do this is to take a look at how an internet career builder creates their own home income profit system.
When you work from home there are many business models that you can adopt, everything ranging from selling products to services to simply offering information. The possibilities are endless and it is really up to you to decide which course you want to pursue.
However there is one industry that any internet career builder will tell you is a safe bet and ultimately one of the easiest ways to create a home income profit system, and that is affiliate marketing. This is a unique industry in which you work as an internet promoter of other peoples’ goods.
It has many exclusive benefits such as an incredibly low start up cost and almost no overhead. Essentially all you do is get internet users to click through to the merchant website. There are different ways of doing this, for instance you can pay to advertise on the major search engines and social networks or you can build your own websites tailored specifically to marketing new offers.
The reason why this is a go to choice for an internet career builder is simple. You can get started very quickly and you don’t even have to create your own product. This type of opportunity simply does not exist in the offline world. Business Internet Make Money Online Opportunity System Loan
As a home income profit system the way that it works is that a merchant give you a unique tracking link. You use this link for all your advertisements and when people click on it they are stored as your referrals. Now if they complete a purchase you will get paid a commission usually between twenty and fifty percent of the sale price.
That’s all there is to it, as an affiliate marketer your real job becomes finding ways to get people to click through on these links. The best part is that there are affiliate programs for virtually every kind of business out there, everything from ticket sales to tax preparing software.
The reason is simple any merchant knows that having an internet career builder work for them will only increase their revenue despite having to pay them a commission. It also saves them time because they have their affiliates do much of the work for them.
Conversely, as a home income profit system it allows everyday people to build massive business without having to take out loans, hire employees, or rent out office space. So it is a win-win situation for everyone involved and definitely worth investigating as a business opportunity. Business Internet Make Money Online Opportunity System Loan
How to Make Money with Google AdSense? 20 answers!
June 4th, 2010Add Adsense Code to WordPress Blog?How do I add Adsense Code to WordPress Blog & Live Journal Blog? Please list the steps.Add adsense PPC thru geocities page builder?I use Geocities page builder to make my websites. Pls advice me on how to add google adsense PPC to my webpage using Page Builder?Adding adsense to a wiki facilitate?i’m hosting a mediawiki and i wanted to add an adsense thing to the right paw column, i found aguide online but using the guys own adsense thing as a test (haen’t gotten my account confirmed or whatnot yet) i am not displaying anything. Although the space for the hoarding is there now. I’ll post the code i’ve changed in…Adding adsense to one website but 7 category? sustain !?Hi, I look to place google addsense codes on my website in different categories and ofcourse want to have different add . Could you explain me how the code(add) know or get the add category ? thank youAdding Google Adsense program surrounded by my business website!.. clever theory?I am having a small business of web design and having my own company website. Since my company is small, I thougut to generate few revenue through Google Adsense Program. But I am not sure if my clients would discern unprofessional if they see a google add program running on my home page. My site is very well designed since I am working on pattern…Adlogger anti adsense click fraud?About how many clicks per hour should I put in my adlogger software?Ads on Adsense?Hi Can someone tell me how to put ads on my page? Whenever i do it it just shows up blank..When they speak paste the code on your page they mean htlm edit(on the bottom right of googlepages editor)? Thanks a lot…Adsense — How can I go past the keywords to Adsense?Is there a way to pass my desired keywords to adsense instead of have it to parse my site? The reason is that I am thinking of using GWT or Flex for my site so there is not much crawlable text within the page. Thx.ADSENSE PROGRAM adsense nouns program?adsense success program ADSENSE PROGRAM what is this? i think this is web site google relation? relay me your opinianAdsense, How Can I Earn Money beside Adsense?I have aweb site about adsense which contains highest paying keywords at, http://highest-paying-keywords.awardspac… How much money can i earn near this site?Adsense?does this really work. Is it safe.. anyone know anything abt it… Any recommendationsAdvertisement programs close to adsense?Hi I have a website I publish and alot of traffic to it…I had google adsense which decided to revoke my contract with them because I asked my visitors to click on the ads (rolls his eyes at googles stupidity) as a support of the site and to relieve us earn revenue to keep the site running..Now I am also on adbrite and am curious…Advertisement sites close to google adsense needed?hey guys are there any othger sites such as google adsense that allows to popt adds on our blogs so we can earn money..i have hear of something called obuntu but there is nopthing as such please tell me any more sites if u guys knowAdvertisements sites close to google adsense that are competent to make their payments within india?hi guys, i want to know advertising sites like google adsense but they should be able to make their payments surrounded by india.i mean sites like widgetbucks may not pay contained by india…and i am in india so i cant even have a paypal account…so please hand over me the names of ad sites that make their payment surrounded by indiaAdvertising Alternative To Google Adsense For Canada?Google Adsense seems to only be in American Funds, are within any Canadian Versions of Google Adsense that give you Canadian Funds and Free to use?Advertising for my adsense page?Does google allow for me to advertise my adsense pages on other sites? Thanks a lot!How to know saw salaried word within google flush and g adsense ?I am having blog. i want to make good bugs with great rated topics paid by google, as g.adsense display same ads of that topic singular. And also hishest paid word for searching in scour bar.Does Yahoo provide advertizing links similar to Google AdSense for inclusion contained by my net site?Does Yahoo provide anything close to Google’s adsense ?I know that yahoo has something similar to Google’s Adwords. But which yahoo service is similar to Google’s Adsense ?How to know which blog is registered for adsense?I have several blogs on blogger. I recently signed up for google adsense and now forgot which blog i have registerd for adsense. I tried loggin in with my account,but no such details are thre. Is thre any style to find it? Pls help me.How to earn from adsense?I have a google adsense account and associated it to a simple google pages site created by me.How do I in actuality earn from this.Please suggest best way to earn from adsense.How to earn from google adsense ?i am interested in earning from google adsense. i need to hav e awebsite for that . should be a salaried website ( like i buy the domain ) ? or i can use some other free website also ? and please tell me other details regarding google adsense also … thanxHow to earn from google adsense?i want to earn from google adsense please tell me How to Earn Google Adsense & High Paying KeywordsI am Last Month Joined Google adsense, My Web Site Visitors Many More Indian, Please Tell Me Indian High Paying Keywords & Wher Put Keywords in Adsense Or My Website Or other Any area, Please Tell Me How to Success Adsense.Is it against Adsense policies to use your own site as a flush engine?Is it against Adsense policies to use your own site as a search engine? I realize that searching random things and clicking on the ad is against their policy, but I’m not sure if using your own site as a search engine is. What about if other people use it as their primary go through engine or their homepage, rather than google.com?Is it against Adsense policy to own youtube video embeded on my site? Nope, don’t think so. Infact I had some youtube videos on one of my sites THROUGH ADSENSE.. description they allowed it and I set it up right through my adsense control panel. I wouldn’t really suggest it unless you have a targeted audience looking for vids on certain subjects.. that they can find on your site. Get your page rank dignified…Is it against Google AdSense’s Terms of Service to enlighten others to click the ad on your site?just wondering, because I kinda wanna try an experiment. More Make Money with Google AdSense questions please visit : MakeMoneyOnlineFAQ.com
Discover How You Can Watch Tv On Internet Today!
June 4th, 2010How many times have you been traveling only to realize that you are going to miss the biggest college football game of the year? How many times have you had to go to a family member’s house with the thought lingering in the back of your mind that they don’t have cable so how are you going to see your favorite television show or the next episode of CSI? If only you could watch TV on the Internet, right?
If you have thoughts that resemble these at all then you really need to look into watching TV on the Internet. A wireless Internet connection is quite easy to obtain these days and with wireless being easily accessed through cell phones, coffee shops, fast food restaurants, hotels, airports and more. It’s not difficult to find a connection just about anywhere you go. With just a simple Internet connection, you can be watching TV on the Internet in no time and the programming you can watch is tripled. Therefore, not only can you watch your favorite shows, but you can also receive 3000 plus channels from over 78 countries in more than eight languages all through TV on the Internet.
This means that no matter where you go you can watch TV on the Internet as long as you have an Internet connection. You can use your PC as a TV everywhere and all around the world. No matter where you are from, what language your favorite shows are in, or where you travel, you can have access to your television programming through TV on the Internet. You can access everything through TV on the Internet that you would watch at home, if not more. No matter where you go you will have access to TV shows, sports events, news, shopping and music videos. This is perfect if you have a favorite show you want to watch while you’re out of town or if you need to keep the kids busy on a road trip.
SatellitePCPro offers you a wide variety of options when it comes to watching TV on the Internet. With this easy to install and use software package for TV on the Internet you are able to access more satellite TV on your PC within a matter of minutes. Plus, you don’t have to worry about paying high satellite or cable TV fees. You also don’t have to worry about purchasing expensive and illegal equipment such as scramblers or decoders. The SatellitePCPro software offers everything you need to get your personal computer operating like an additional TV that you can use anywhere you have an Internet connection.
Hence, I will recommend you to use SatellitePCPro since it’s safe and easy to use. So are you ready to watch tv on the internet? Simply click here to download now!
Google AdWords Strategy – Part 3: Other Google AdWords Strategies
June 4th, 20103. Other Google AdWords Strategies
Google AdWords Ad Positioning
Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).
Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.
A happy medium is to aim for positions 4 to 6 on Google’s first page. (You can use the “Show Estimated Ad Position” and “Estimated Avg CPC” columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases’ positions afterwards in the ‘Avg Pos’ column on the Ad Group’s ‘Keywords’ index tab or by testing with a search on the main keyword phrases.)
“Google Search” ads, “Content Network” ads, “Search Network”/”Search Partners” ads, “Placement” ads
You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network (“entire network” option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network (“Placement ads” option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you’ve discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce.
If you find that a Google Search traffic campaign is too competitive, don’t just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).
Testing and Tracking
Ad Variations
Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.
Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google’s option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.
To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the ‘Ad Variations’ index tab; check the ‘CTR’ column.
Always keep all the Ad Variations that you create, to check that you don’t repeat any inadvertently.
Landing Pages
Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the ‘Conversion Tracking’ item on the ‘Campaign Management’ index tab.
Always save all the landing pages that you create, to check that you don’t repeat any inadvertently.
Keywords
After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its ‘Keywords’ index tab. Click the ‘CTR’ column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either ‘Pause’ or ‘Delete’ them. (If you have many keywords, it’d probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.)
0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don’t connect it mentally with your ad, and don’t click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group’s lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.
This check should be performed weekly thereafter.
If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don’t affect your overall Quality Score.
The Bottom Line
Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It’s revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.
Maximum CPC Bid
Don’t be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.
CPC or CPM?
Google ‘Content Network’ advertising (see Tactics > Content Network) gives you the option to specify your keywords’ maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) (“M” is the Roman numeral for 1,000, “mille” in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn’t care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it’s still in your interest to ensure that you follow the advice about relevance already given.
It’s your responsibility to track the performance of your CPM ads, because Google doesn’t do it for you. Obviously, you won’t want to keep paying for ads that don’t convert. Moreover, you’ll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher’s web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a ‘Placement’ ad (see Tactics > Placement Ads).
Keywords
Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don’t bother bidding for popular 1-word keywords, such as “mortgage”. The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are “tyre-kickers”. 1-word keywords would probably bankrupt you very quickly.
2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they’re getting there.
Keyword phrases of three words and up are known as “long-tail” keywords. (Note that the word “keyword” in pay-per-click advertising can mean a phrase of more than one actual word, e.g., “New York”. A “keyword phrase” consists of more than one “keyword”.)
3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.
4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.
Don’t understimate the power of negative keywords! If you sell tulips, you don’t want your ad to appear when someone searches on the term “grow tulips”. Although they may not click on your ad, it’d be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify “grow” as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there’s no point in specifying negative keywords.)
Landing Page
Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group’s Quality Score.
Google values “real” web sites more highly than mere single-page “mini-sites”. The robot checks for links to other web pages, particularly a ’site map’ page and ‘privacy policy’ and ‘contact us’ pages. A ‘terms of use’ and an ‘about us’ page may also help. Hyphenate these page names as the file names, e.g., ‘privacy-policy.html’. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.
Minimize the landing page’s load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)
How to Attract Visitors
What makes a person click on your ad instead of someone else’s? The answer is the same as to the question why a person clicks the ‘Buy’ button on your sales page: good copywriting. That’s a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.
You have only a 25-character headline and two description lines of 35 characters each. Don’t squander them on waffling about your company. The consumer couldn’t care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to “Get Help Now” or to “Find It Here”. That’s the ‘call to action’.